October 2020 YouTube Analytics/Revenue Review
I need to stay consistent with tracking the data I am looking to optimize. I need to do it every month. So here we are! As of October 1st, 2020, I had about 91,000 Subscribers.
Over the month, here are my subscriber metrics
![](https://wbkultra.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-09-at-5.10.48-PM-1024x500.png)
As you can see, I gained over 2500 subscribers from watching my videos, about a little less than 100 a day. In totality, I actually gained over 2600 subscribers, but I lost some from watching videos, too. I have absolutely no idea why I lost subscribers while they were watching a video. The second most popular way people subscribed to me was by going to my channel and choosing to follow me that way. I only got 30 subscribers from the little clicky thing in my videos. That is too low. 30 is only 1 a day.
The next thing I care about is traffic source. I’ve had some luck with a few Dollar Tree videos going viral and I’ve gotten a lot of suggested video traffic off that, but suggested video traffic is VERY dependent upon things that I cannot change or plan for. At least with search traffic, I am able to leverage the massive power of unsynchronized crowds. The most popular traffic route is browse traffic, which is mostly views from the home page, about 75% subscribers and 25% non-subscribers. What I want to do is continue or increase suggested views, and dramatically increase YouTube search views. I also want to begin driving more traffic from WBKUltra.com and, by extension, search engines like Google.
The second thing I am looking to optimize on my channel is how much money I am making. In October 2020, my YouTube channel made $4042.44 in adsense revenue. That is how much I will get deposited in my bank account around the third week in November. I am pleased with this number because it more than accounts for all my living expenses and allows me to take all the money I make from other revenue sources and re-invest. I would consider my channel mid-tier. Not huge, but something that took some work. My goal for 2020 was to hit 100,000 subscribers and I think that I’m probably going to be just short, but that’s fine because subscribers are far less important than I previously had thought they were. Really, what I should have always been trying to optimize for was revenue and views, not subscribers, although those are certainly related in many aspects.
![](https://wbkultra.com/wp-content/uploads/2020/11/Screen-Shot-2020-11-09-at-5.24.50-PM-1024x617.png)
This all looks pretty interesting, but not surprising. Of course, the the videos that get more views, generally earn more money, but what I think stands out as an outlier is 6 videos down- a livestream I did that only has gotten around 3500 views BUT made $200. This can be accounted to view time. My livestreams have a shit ton of ads in them (auto-placed by youtube, don’t get mad at me) and what I’ve noticed people doing is marathon streaming them while they list. This is amazing. Not only am I finding something that helps provide value to people’s workflow (if only as a related voice that can break up the monotony), I am getting paid for it too- basically $69 CPM!!!
Whatever is going on with that video I need more of it.
When I broke down the metrics on the views for that video, it wasn’t that interesting, most of the views coming from suggested videos– these suggested videos specifically being videos I have already posted. The competitive person in me wants to be winning views away from other channels, not cannibalizing my own, but I will take success where I can get it.
As I look through the rest of my YouTube analytics data for the month of October, a few things become clear to me
- I need to diversify the content that drives suggested views from OTHER channels
- I need to post more videos later in the week (monday and tuesday are my worst performing days, while Thursday between 6-9PM seems to be my best, although I’ve been in a habit of posting videos on Thursday evening lately so that might have something to do with it)
- I need to get more organic search traffic/referral traffic to my channel in the “how to make money” niche.
To accomplish this, I will be making lists! Check back next month to see what I tried and if it worked!
One thought on “October 2020 YouTube Analytics/Revenue Review”